Case studies
Agents across Indiana, Texas, California, Arizona, Minnesota, Ohio and South Carolina on what a monthly publication does for their neighborhood.
Dale Ross · Greater Houston, TX
After 15 years farming with postcards and a short-lived DIY newsletter, Dale moved to a 12-page publication in 2005 — cheaper per copy, with room for his full inventory.
Jim Chikato · Northern LA County, CA
Postcards, billboards and community involvement weren’t enough on their own. In 2016 Jim made the publication the foundation of a farm that has kept growing.
Kerby & Cristina Skurat · Minneapolis–St. Paul, MN
Postcards covered a wide area but diluted the team’s message among agents mailing the same thing. A full-colour 12-page newspaper cost just six cents more per copy.
Ashley Leigh · Prince William County, VA
Mailing postcards and buying display ads in 2003, the founder of Linton Hall Realtors judged a custom publication the better ROI.
Dave Friedman · Charleston, SC
Already a top performer, Dave wanted to dominate his market. He mailed a custom publication to over 12,000 homes every 60 days and tracked sales back to each issue.
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