9 Top Agent COVID-19 Marketing Messages

During this unprecedented time, our most experienced and successful clients are looking for opportunity. They’re determined to connect with their farms on a deeper level than ever before, and to position themselves as the go-to expert during this crisis. When the spike comes, they want to capture all the listings. We obtained permission to share what they’re doing.

As you watch these videos, think about how you can apply these messages in your own marketing channels.

Key take-away: publish in-depth, precise information about what sellers need to know, as well as what their opportunities may be. Address concerns head-on.

Key take-away: host a webinar for the market, and drive people to register by advertising your session front-and-center on your marketing. Provide additional resources and guidance, such as our custom-branded Guide for Homeowners.

Key take-away: deliver a personal message to your farm. Explain how you are operating, how you can help, and the ways you are giving back to and serving your community. Encourage your prospects to get involved, too.

Key take-away: even if your market is a Coronavirus hot-spot, you can and should deliver a message of hope and opportunity. Share detailed success stories.

Key take-away: tune in to the exact concerns your market has. In luxury markets, it may be about stock market volatility and its impact on real estate; in other markets, it may simply be about whether or not it’s a good time to sell.

Key take-away: address concerns and questions about Coronavirus in your market, and provide an educational asset (such as the Homeowner Preparedness Guide that Discover is producing for agents free of charge). Use these assets as a Call to Action in your marketing to grow your database and deepen relationships in your farm.

Key take-away: don’t be afraid to share the good, the bad, and the ugly. Prospects are looking for hope, but they also need real guidance to weather this storm. Balance opportunity with whatever the cold, hard facts are in your specific market.

Key take-away: if you have vendors participating in your marketing (or Advertisers in your publication), get them involved in your effort to educate and inform the market. This will help position both you and your vendor as experts and leaders.

Key take-away: keep your content focused on the major upheaval faced by everyone. Articles about planning a Graduation party, for example, are tone-deaf. Lean in to your service providers (like Discover) for relevant content; Sheri published four relevant articles about coping with COVID (and similar subjects) on the back of her paper, without having to write them.

Right now, during this short window, it’s important for agents to be everywhere. Spread your messages of information, guidance, and hope through all the channels you have. For a limited time, to assist agents in this effort, Discover is providing free full-service digital content marketing with every paper. This includes 4 blogs, 8 social posts, and 4 emails, all with custom, local information about Coronavirus and the Real Estate market.

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