"Really?!" Marketing Stats that Might Surprise You

We hope you enjoy these eye-opening Marketing statistics for Real Estate Agents.

• B2B Marketers, overall, reported 27% ROI from direct mail ads, postcards, and catalogs (DMA). Clients of Discover Publications, mailing custom, content-driven 12-page Newspaper style mail report 150%-400%, or higher!

• Direct Mail ROI is 4 times more valuable, on average, than Digital Marketing ROI. With Digital marketing costing about 25% of Direct Mail, 1% of ROI from Direct Mail translates to 4 times more net income than the same 1% ROI from Digital Marketing. Think about it this way: 25% ROI from $1000 spent on Digital equals $1250 received, netting $250. 25% ROI on $4000 spent on Direct Mail equals $5000 received, netting $1000.

• All mail, including Marketing, gets a near 100% “inbox” rate and 80% “open” rate (DMA). Without spam filters or gatekeepers

• Hubspot: businesses who blog with custom, local content get 67% more leads. Let’s presume that this is due largely to its distribution via Social Media and Email Marketing.

• 68% of US adults are on Facebook (Pew Research). Considering the negligible hard cost of social media, it behooves any Agent to ignore it – even though good results do take planning and a little time. The key to winning with Social Media is to use it to publish the local content you create for your Blog, Email Marketing, and Direct mail.
• According to the DMA, B2B marketers reported an average 122% ROI from email in 2016. Email is comparatively inexpensive and may reach much of your database.
• A message is 5x more likely to be seen in email than via Facebook (DMA).

• Email subscribers are 3 times more likely to share your content via social media than visitors from other sources (QuickSprout).

• 82% of consumers feel more positive about a company after reading custom content (Demand Metric). When you skimp on the quality of your messaging, you skimp on present and future results.

• 70% of consumers believe that organizations providing custom content are interested in building good relationships with them (CMA). Great Content is Square One of successful marketing.

To gin up some inspiration, ExpressText recently compiled a great list of content marketing ideas here.

Content and channel integration is the critical component for making it all work. Choose a system that blends technology with content and Agency-like campaign management, one which is very simple for you as an Agent, but powerful and sophisticated behind the scenes. For more information on Discover Publication’s turn-key Direct Mail and Digital marketing, visit us or call 877-872-3080.